Puppies

The Story of Ron and Wendy – Stop Puppy Mills

March 24, 2025

Ron and Wendy’s journey with Petland Iowa City began in 2006 with a vision that extended far beyond running a pet store. They didn’t just want to sell puppies—they wanted to make a difference in the pet industry, particularly in Iowa, where concerns about unethical breeding practices and puppy mills were rampant. For them, the issue was not just about pointing fingers or complaining about the problem; it was about taking action and being part of the solution.

When Ron and Wendy took ownership of Petland Iowa City, they saw an opportunity to reshape the narrative around pet retail. They were determined to combat the negative stigma associated with puppy mills by ensuring every puppy in their store came from USDA-licensed breeders who adhered to the highest standards of care. They work with breeders who go above and beyond, who achieve the prestigious Canine Care Certification through Purdue University—a program designed to promote ethical breeding practices and prioritize the well-being of animals.

For Ron and Wendy, it isn’t just about selling puppies; it is about educating their community. They want customers to understand the importance of responsible pet ownership and the difference between ethical breeders and puppy mills. Through transparency, they share the stories of their breeders, offering insights into the care and love these animals receive before finding their forever homes.

But their mission didn’t stop there. Ron and Wendy knew that simply providing healthy, happy puppies isn’t enough. They want to create a comprehensive support system for pet owners to ensure long-term success. This led to the implementation of robust programs like health warranties, lifetime training, microchip registration, and nutrition kits. Their goal is to set both the puppies and their new families up for a lifetime of happiness.

Beyond the walls of their store, Ron and Wendy are advocates for change in the industry. They work tirelessly to improve breeder standards in Iowa, engaging in conversations and initiatives that push for better regulations and ethical practices. They believe that real change could only happen from within the industry, and they are committed to leading by example.

Over the years, their efforts have paid off. Petland Iowa City has become a trusted name in the community, known not only for its adorable puppies but also for its unwavering commitment to animal welfare. Ron and Wendy’s store, Petland Iowa City, stands as a beacon of hope, proving that it’s possible to run a successful pet retail business, while prioritizing the well-being of animals and promoting responsible ownership.

Their journey is a testament to the power of action over complaint. Instead of merely criticizing the system, Ron and Wendy chose to be the change they wanted to see. And in doing so, they’ve not only transformed their business but also made a lasting impact on the lives of countless pets and their owners.